do you think you are
encouraged to


Generation BSH is the career program that offers students a unique working experience and allows them to make a real start to their career.

Members of Generation BSH

Generation BSH brings students agility, innovation and future focused thinking in a multicultural work environment.

focus on







the lead


3 patented innovations every day

14 brandly

61.800 employees

42 facalities, 80 companies in 48 countries

Largest home appliances manufacturer in Europe

3rd large home appliances manufacturer of the World

Freduently Asked Questions

Who can join Generation BSH?

All sophomore and junior college students can join Generation BSH. 

How is the assessment/interview process?

Students that successfully pass the firstelectionfollowing the onlineapplication, willgo through an online competence test and thenwill be invitedtoan interview.

What does Generation BSH include?

The program features an environment where individualsareopen todevelopment, follow the trends, act as a team, fight againstchallengesandnever stop following opportunities. So, you can demonstrateor test your competencies across various fieldsintwo days. In particular, youwill take part in projects implemented in your specific area of interest and inwhich you aim to pursue a career, personally experiencing the most realisticbusiness scenarios.

Previously, my application was turned down. Can I apply again?


For your further questions please e-mail us:

Generation BSH Journey

  • February 10

  • Online Application Period Starts

  • March 29

  • Online Application Period Ends

  • March 30 - April 6

  • Online Assessments

  • April 20 - May 1

  • Online & Face to Face Interviews

  • May 4 - May 8

  • Announcement of Results & Invitation of Students

  • May 15

  • The Big Day: Generation BSH!

Generation BSH Experience

"It was really nice and joyous..."

"This event is so much different than other experiences."

"BAS values people and appreciate the teamwork."